About Us

The Al Sharif & Al Daboos Trading LLC was established in 1979 with an aim to mark a niche in the apparel industry. Over the period the group has aimed and worked at becoming a respectable and trustworthy brand in their respective fields. The company is based in the city of Dubai, the business and cultural hub of the Middle East. The group´s operations currently stretch to the Middle East, India, Africa and certain European countries with goals of further expansion into other areas of the world. Our main line of business is the innerwear market in the Middle East, Africa and European Countries. We export our products to various countries for the purpose of which our company has trade agreements with various distributors in their corresponding localities.

Vision & Mission

Our mission is to provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, and to provide employees with meaningful work and advancement opportunities.

Our company´s intention is to provide affordable, comfortable and durable innerwear to our valuable customers.


Quality Policy

Our goods are manufactured in various factories spread around in Korea ,Indonesia, Philippines and China. Each of these factories employ updated and the finest machinery to produce products of the most precise and comfortable cut.

We boast a well experienced Sales Team, to furnish customer needs in the market besides a wide and well organized network for packing and forwarding our many brands of innerwear from our different warehouses to other markets.


Product Lines

Al Sharif & Al Daboos is manufacture and exporter of superior quality undergarments. Possessing high quality and various brand over various products, which are introduced and modified in accordance with the climate and fast paced changes in the demand and interest of our valuable customers.

We have many products distributed under various brands. Our products encompass special ANTI-ALLERGIC and COMFORT STRETCH technologies developed by our Research Teams. Our fabric is 100% cotton and pre-shrunk to provide an accurate fit. Besides we have a Quality Control team to always ensure the high quality of our products.

With the assurance of our quality checkers we have made sure to provide the highest quality available in cotton and material which are used in our products to make sure our customers attain the satisfaction in accordance with their preference, therefore we have diversity of choices in each and every product.

Our products cater to the needs of Men, Women & Boys.

Organizational Structure

Al Sharif & Al Daboos Trading Co. LLC was founded in 1979, is fully owned UAE nationals partnership company by Mr.Abdulla Saad Al Sharif & Mr. Hassan Abdulla Bakhith Al Daboos . Reliable products, an innovative approach to business, stringent quality measures and talented people have made ASAD Group ( Al Sharif & Al Daboos Trading Company LLC) a well-established and trusted innerwear name.

In fact, over a period of time, our Brands (ZICO, SO-EN, DUNIA,TUFF,KASOGI, YG,TWIN KIDS & TWIN BABY) became a generic name for innerwear in Middle East, India, Africa and certain European countries . Our product quality and consistency are maintained with the help of state-of-the-art production centers.

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